Goodgoing! and the new training offer: how did we get here?
The Moovs framework for training There are various reasons why we are embarking on this significant change a few years since we first set up the company:
Firstly, no company can afford to stand still in these times of rapid change;
secondly, all companies have a life cycle: following a period of “infancy” there has to be a growth phase, which won’t necessarily always be achievable with the initial offer, which means there may have to be changes;
the third reason involves exploiting the existing “talents” and skill sets and getting ready to add new ones;
the fourth is that we believe we have an idea that whilst not be revolutionary, will provide significant practical advantages for companies who turn to us.
Let’s start from the need to grow: in the first phase of we focused almost exclusively on the services provided by the professionals that make up our team, but in order to grow we need to extend our offer, by creating new sources of revenue and increasing the percentage of time we can actually bill. How can we achieve this goal? We need an offer that can be “replicated” (training allows this, although no two course are the same), and we’ll be using technologies involving the sale of licences for the use of platforms and content that will be the cornerstone of our offer (and the thing that sets us apart from companies that merely sell a technology).
Let’s come to the skills of our “talents”: both Cristina and I have a long experience in consulting, with skills we have acquired on the ground and a strong results-oriented approach; over the course of our careers we have often provided management courses, given conferences, written books, attended conferences and produced lots of material; that’s why we both believed it was natural to expand our business and allow ourselves to be guided by what we can do. But we wanted to do this in an original and above all innovative way.
Training in a classroom or online are fairly consolidated practices, but they do not cater to the need to offer courses quickly, wherever and whenever these are required, and in an efficient and cost-effective manner. To achieve this the right instruments and technologies are needed. The market offers many LMS (Learning Management Systems), but the learning curve and effort required to get your content onto these platforms would not have allowed us to achieve results in the short term. To implement our project and design, we needed a different approach. This involved looking for qualified partners who could support us by providing instruments, know-how and ready content so that we could contend with complex and demanding projects - including in terms of dimensions and the resources involved - from the start of 2020.
The experience we have amassed in recent years meant we immediately focused on certain countries in Northern Europe, where I already had fairly extensive contacts and knew we’d be able to find the right partner fairly quickly.
Who is Moovs, what sets them apart and why do we think they’re right for us? We’ll be answering these questions in the next article. We are confident you’ll be as interested in Moovs as we are!
